Publicise your event

It’s fantastic that you’re helping us to make a difference, so why not tell everyone about it?  We’ve done our best to make it as easy as possible for you.

This could be your school Photo: West Somerset Free Press

GENErate some publicity!

It’s great fun to get your picture in the paper or hear your voice on the radio.  It's great publicity for your school and it helps to spread the word about Jeans for Genes Day!

It's easy to let your local media know what you're doing for Jeans for Genes Day.  You can download a draft press release from the menu below, or you can write your own. 

Here are some tips to help you:   

• Keep it short and snappy – say exactly what you’ll be doing, where and when

• Give it a bold headline such as: ‘60s style disco at  Bluetown Primary School GENErates lots of money for Jeans for Genes Day on Friday 3rd October’

• Include a quote from someone at your school explaining why you're taking part in the Day

• Invite a reporter and a photographer to a colourful and fun photo call.  For example, the children in their 60s costumes enjoying the disco!
• Include the name of the person the media should contact at your school and a telephone number.  Make sure that person is available to talk to on the Day!

• Send your press release by email or by post to the news editor of your local paper or the reporter who covers stories in your area. If you're going to contact your local radio station, make sure one of your staff is a good talker!

• Send out the press release seven days before your event.  Ring round the day before to remind them what you're doing.

• Don't be disappointed if no-one comes to see you on the Day.  Newsrooms are very busy but the more interesting your event, the more chance you have that it's you they'll come to see!

Let our downloads help you

Once you've registered and received your username and password, log in to get access to downloads that will help you to tell everyone what you're doing.

We've created a sample press release for you.  Tailor it to your school with the hints and tips above.

We've got a draft letter to parents that will tell them all about Jeans for Genes Day.  You can edit the letter and add in your own information and the school's details.  It also helps to remind parents and carers to give the children a £1 to bring in.

You can access lots more to help your Day be the best one ever - so what are you waiting for?!